Email marketing and anti-spam law in 2018-2019

Email marketing involves the sending out of emails with the chief purpose of making the recipients to buy a product or a service. The emails can be sent to existing customers or even to prospects with the aim of converting such potential customers to buy. While the chief goal of email marketing is to eventually make a sale, companies exploit email marketing to build a relationship with potential customers. Such a relationship enhances trust which is key in making customers to buy future offers from such a company. Also, read our previous post about Why email support is very important for your business. Types of Email Marketing There are several emails which fall under the email marketing category. A company using email marketing as a method of business promotion may not always exploit all the email marketing types. 1. The standard promotional emails 2. The seasonal email campaigns 3. The newsletter emails 4. Re-engagement campaign 5. Abandoned cart emails 6. The welcome emails and the post-sign-up series These email types may be triggered automatically or they may need a person…

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Top 7 reasons why email support is very important for your business

Running a real big business requires you to communicate with your customers quickly and easily and what is the best way to do so? Today the best and easy way to communicate with your customers all over the world can be through email support. Presently in the world more than 34 percent of people make use of email as a mode of communication that is roughly about 2.6 billion people and it has been predicted by the Radicati Group that this number will definitely increase to 2.8 billion users in two years’ time, according to the email messages that are sent out per day is estimated to be 196 billion and among all this email sent out approximately 109 billion email sent are business related so you see how businesses can prosper properly with the help of emails. The best way to connect customers through persuading and offers to your products is known as email marketing, through email marketing business owners can cover information such as changes in your product, review feedbacks, reply to customer’s complaints and increase their…

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